Privacy Policy

Date of last update: 10 October 2022

LiveSell takes the privacy and security of your personal information very seriously. LiveSell Ltd. and the entities listed as data controllers below (together referred to as "we" or "us") are committed to protecting and respecting your privacy.

This policy ("Privacy Policy") sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998, the data controllers in respect of the websites listed below (the “LiveSell Websites”) are as follows:


By visiting the LiveSell Websites or using our mobile and/or tablet apps (collectively referred to as “our sites”) you are accepting and consenting to the practices described in this policy.


We may collect and process the following data about you:

  • Information you give us. You may give us information about you by filling in forms on our sites or by corresponding with us by phone, email, in writing or otherwise. This includes but is not limited to information you provide when you open an account or request support. The information you give us may include your name, email address and other contact information.
  • Information we collect about you. When you visit our sites we may automatically collect the following information:
    • technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, your geographic location, browser type and version, browser plug-in types and versions, operating system and platform; and
    • information about your visit, including the source of your visit, the full click path through our sites (including date and time); services you viewed, searches made on our sites, page response times, download errors, length of visits to certain pages, page interaction information (such as page scrolling, mouse clicks, mouse movements and keyed text), and methods used to browse away from the page and any phone number used to call our Helpdesk. This information may be collected using a website recording service.
  • Information we receive from other sources. For example, we may receive information about you from third party service providers such as payment service providers or analytics providers. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out in this Privacy Policy (depending on the types of information we receive).


We may use information held about you in the following ways:

  • to provide you with any services and/or information you request from us;
  • to notify you about changes to our service;
  • to provide you with information by email or otherwise about products and services of a similar nature to those you have previously used or expressed an interest in which are offered by us and which we think may be of interest to you. You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by contacting us by phone, post or email;
  • to administer our sites and for internal operations, including troubleshooting, data analysis, load management, testing, research, statistical and survey purposes;
  • to improve our sites to ensure that content is presented in the most effective manner for you and for your computer;
  • to measure or understand the effectiveness of content we serve to you and others, and to deliver relevant content to you; and
  • to obtain your feedback on a product, service or our sites via a third party appointed by us.


We will never sell, trade, or rent your personal information to others, however, we may share your information with selected third parties including:

  • our partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you, or to enforce or apply our Statutory disclosures or any other agreement or to protect the rights, property or safety of our sites, our users or others;
  • governmental or judicial bodies or agencies to comply with our legal and regulatory obligations;
  • fraud prevention agencies, other companies and organisations to prevent or detect financial and other crime; and
  • data, service and software providers that assist us in the improvement and optimisation of our sites.


Our sites use cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our sites and also allows us to improve our sites.

When we send you an email, we may track whether you have opened that email and whether you have clicked any links it may contain. This helps us measure the performance of our email campaigns. We do this by including single pixel gifs, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details.


We use the secure server infrastructure provided by Amazon Web Services ("AWS") to store and process your data and retain it for a reasonable period or as long as the law requires. For more information about the integrity of AWS Cloud Services please see AWS Cloud Compliance. By submitting your personal data, you agree to this storing and processing of your data. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


The internet is an open medium and we cannot guarantee that any information you send to us by email or via our sites will not be intercepted or tampered with; any transmission is at your own risk. To help protect your personal data and minimise the risk of it being intercepted by unauthorised third parties our secure servers employ Secure Socket Layer v3 (SSL) or Transport Layer Security v1 (TLS) encryption when you submit information to us through our sites. This security is signified by the "https" and the padlock on the URL bar. Some older browsers do not allow the use of current SSL technology and we therefore recommend that you use an up-to-date browser. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


You have the right to request a copy of the personal information we hold about you. If you would like a copy of some or all of this information you may contact us by telephone or you may write to us at If any of the information we hold is inaccurate, you can ask us to make any necessary amendments.


We reserve the right to revise or supplement this Privacy Policy from time to time. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Privacy Policy and so you are aware of what information we collect, how we use it and under what circumstances we disclose it. You can determine when this Privacy Policy was last revised by checking "Date of last update" at the top of this Privacy Policy.


If you have any queries regarding privacy issues, you can message us, email us at, write to us at LiveSell Ltd., 10 Eastbourne Terrace, London W2 6LG or call us on +44 (0) 20 3538 5358.

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